Stuti Purohit

Parle Products Social Media

Reviving a legacy brand in a modern era 

Parle Products Pvt. Ltd. is an Indian food products company. They created the famous, beloved worldwide Indian biscuit brand Parle-G. We developed several social media campaigns to expand to a newer generation of Indians, honing in the nostalgia that the country already has for the brand with a modern and youthful visual and verbal approach. The challenge included a balancing act between following trends versus staying true to the brands legacy. We create a tone of voice for the brand that felt true to the everyman Indian, and showcased our products in a contemporary light. 

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